DNA PROCESS
We all have that special shirt that does far more than its intended purpose. It might be the Friday Night shirt, the Job Interview shirt, the Weekend Warrior Ready-for-Chores shirt. You know the one … we all do, and we all know how it makes us feel….
Your brand is no different. It inspires confidence in yourself and your team. It sends a message to others, telling them what you’re all about.
The MSI branding process is both a disciplined art and a calculated science. Whether you’re starting from scratch or exploring new mediums, MSI remains focused on who you are, and what you mean to the market.
U18 Sports Medicine
U18 Sports Medicine, a member of Memorial Healthcare System Network affiliated with the Joe DiMaggio Children's Hospital, was developed to meet the sports injury prevention and care needs of the pediatric and adolescent population. Its brand was inspired by the commonly used youth sports term U18, denoting every level of competition for travel teams. U18 Sports Medicine instantly communicates to young athletes and their parents an exclusive focus on the unique medical needs of athletes under the age of 18.
life works here
"life works here" was developed as Dartmouth-Hitchcock Medical Center's employment brand to illustrate their support of a healthy work/life balance. The brand statement was used in a series of television advertisements that, through their simplicity, illustrated that both life and work goals are supported at Dartmouth-Hitchcock Medical Center.
Timberlane PT — "Keeping You Moving For Life"
A well-established physical therapy clinic was looking to revamp their brand and develop a positive association with quality care. MSI developed "Keeping you moving forward" as their tagline.
MSI
MSI's own brand and tagline was inspired by the international maritime signal flag, the kilo. The yellow and blue nautical sign is used to state a desire to share information. It offers no indication of distress or threat of ill-will, just simply means "I wish to communicate with you".
MSI refreshed the logo and tagline so that it now features brighter, more vivid colors, and a sense of movement to embody our bright, creative energy.
Fletcher Allen Health Care Benefits
Fletcher Allen Health Care was in need of a consistent and unified communications brand for the benefits information dispersed to employees. The organization found that their employees were receiving information from different sources, causing confusion about what program and benefit change information was credible.
MSI produced a distinict logo and tagline... Benefits Moving Forward... helping them streamline all future benefits communications and identifying Fletcher Allen Health Care as the trusted source for all employee benefits information.
Mondadnock Community Hospital
Monadnock Community Hospital's Employment Communications Branding Guide details the proper treatment of the company’s logo, fonts and typography, and illustrates proper usage for marketing collateral.
QLP
Quantum Leap Packaging, a revolutionary materials sciences company, needed a fresh, new look. Their partnership with MSI lead to the development of a clean, crisp logo that mimics the look of their major product, the square micro-chip.
Flexwage
Flexwage, an integrated payroll solutions company, has partnered with WageBank to provide employees access to earned and future compensation in advance of their scheduled payday. The flexible, on-demand nature of the service and the freedom it provides its clients inspired the brand FlexWage. Explore the site at www.flexwage.com.
Newhealthyme.org
Community Healthcare System wanted to ignite some enthusiasm and breathe new life into their wellness program. We developed a unique identity for the program by combining the logo and tagline into one branded treatment.
Newhealthyme.org, with its catchy nature and transformative meaning, was chosen to help inspire their employees to make healthful decisions for themselves.
GreenWell
When GreenWell Energy Corp. was formed, company executives wanted a simple, modern logo that reflected their commitment to renewable and traditional energy development and production. MSI developed this attractive logo, and paired it with a new tagline, "The evolution of oil."
Peoples Online Banking
MSI worked with Peoples Trust Company, a Vermont bank, to launch a new online banking product brand, "peoples connect online banking." The brand ultimately embodies its convenient, secure, and highly accessible nature.
UHS
MSI helped UHS' create unique employment brand taglines to be used for all recruitment advertising. Be Inspired was developed to show UHS' support and encouragement of their employees aspiring to their highest career goals. Your Community, Your Career served as a regional new graduate recruitment tagline to remind candidates that their dream career can be found right in their own community.
Hillside
